Hi Charles,
Thank you for your comments.  Here is a little insight into the launch of the NEW Pro V1 and Pro V1x golf balls.

We have validated our golf balls for many years through tour players, competitive amateurs and consumers well in advance of launching the final product.  Our R&D Team receives feedback from these players and applies changes where appropriate to the golf ball to ensure that we release the best possible products to meet the needs of all serious golfers.  The major difference you are seeing is through Team Titleist, we are now able to bring you behind the scenes into that validation process earlier and more often.

This year, through Team Titleist, we undertook one of our largest golfer validation measures to date.  Thousands of our most avid Team Titleist Members across the world received TEST golf balls months ago and were asked to trial and provide feedback on how the ball performed for them.  This data was (and continues to be) collected by our R&D Team.  Because this process was being carried out we wanted feedback based solely on the golfers experience with the golf ball performance...not simply their interpretation of the improvements we have made.  This is what yields the truest results and once again, helps us bring the best possible product to Titleist golf ball users.  Think of it as a blind taste test vs a taste test where you can see exactly what you're trying before you try it.  The two tests are bound to produce different results.

Lastly, we have still not yet confirmed an official date of availability for the NEW Pro V1 and Pro V1x.  However, they will be available early in 2013 and details on performance and improvements upon the previous generation will be shared then allowing you to make an informed buying decision.

We appreciate your excitement for the new product but unfortunately it is still a little too early to share all of the specific details.  We could not be more excited to share all of the details with you in early 2013!

Kind Regards,
Mitch D
Team Titleist Canada

Very well stated Mitch.

Mitch D replied to Re: new pro V 1 golf balls in Ball Fitting.

Hi Charles, Thank you for your comments.  Here is a little insight into the launch of the NEW Pro V1 and Pro V1x golf balls. We have validated our golf balls for many years through tour players, competitive amateurs and consumers well in advance of launching the final product.  Our R&D Team receives feedback from these players and applies changes where appropriate to the golf ball to ensure that we release the best possible products to meet the needs of all serious golfers.  The major difference you are seeing is through Team Titleist, we are now able to bring you behind the scenes into that validation process earlier and more often. This year, through Team Titleist, we undertook one of our largest golfer validation measures to date.  Thousands of our most avid Team Titleist Members across the world received TEST golf balls months ago and were asked to trial and provide feedback on how the ball performed for them.  This data was (and continues to be) collected by our R&D Team.  Because this process was being carried out we wanted feedback based solely on the golfers experience with the golf ball performance...not simply their interpretation of the improvements we have made.  This is what yields the truest results and once again, helps us bring the best possible product to Titleist golf ball users.  Think of it as a blind taste test vs a taste test where you can see exactly what you're trying before you try it.  The two tests are bound to produce different results. Lastly, we have still not yet confirmed an official date of availability for the NEW Pro V1 and Pro V1x.  However, they will be available early in 2013 and details on performance and improvements upon the previous generation will be shared then allowing you to make an informed buying decision. We appreciate your excitement for the new product but unfortunately it is still a little too early to share all of the specific details.  We could not be more excited to share all of the details with you in early 2013! Kind Regards, Mitch D Team Titleist Canada

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Hi Charles,

I was one of the lucky Team Titleist members to test the new Pro V1 ball

this past fall and just wanted to  say you will not be disappointed when

they are introduced in 2013. I have been playing the ProV1X  for many

years now and this new ball outperforms it in every way. Be patient, I

know its hard, but the wait will be worth it. Take care.

                                                    Dave T.

Hi Charles,

I also was fortunate enough to be part of the group that took part in the comparison test between the current Pro V1x and the new Pro V1x test ball.  I have been playing Titleist Pro V1 and Prov1x balls as my game ball for quite a number of years.  My observations in a side by side comparison were that the test ball was 4 - 6 yards longer on a well hit tee shot, slightly longer with my irons, found the test ball had more back spin on my wedge shots, and most important to me the test ball was much more durable... didn't show near as much wear and tear as the current model after playing the same number of holes during the test. The test ball also had a longer  A.I.M. (Alignment Integrated Marking) than the current model similar to the older Pro V models, which I preferred and hope makes it to the new ball when a decision is made.  Please find below a picture of an old Pro V1x and it's A.I.M. line.  Hope this info helps but... we will have to wait and see what the new ball really has when it is released in 2013.

Kris B

I was also one of the lucky team members to get the test balls. I can tell you one thing, I really enjoyed the way they played. I played the proV1, and the test ball flew a lot lower but straighter. I noticed a little bit of distance increase with all of my clubs. It wasn't as spinny around the green, but it was definitely predictable. If you would trade more fairways for less zip around the green, the new ball is for you. Plus Adam Scott won the Australian Masters with it...

Hi Charles!

Here's some information that I hope will help you when purchasing Titleist ProV1 and ProV1x brand golf balls for you and your clients.

I have a company that deals in specialty promotional items and utilize several brands of balls (with Titleist being one of them) whereby the user has their logo embossed in one or two or however many colours they wish so as to convey their corporate identity. 

I'm wondering if you utilize a specialty advertising firm to purchase your Titleist golf balls or do you purchase the 24 dozen off the shelf from a retailer, as in Pro Shop or a box store, etc.  

Now first of all, I applaud you for purchasing the Titleist brand and utilizing them as a corporate gift to your clients, research shows that once the Titleist Prov1 or the ProV1x is received by an end user, it creates the "WOW!!!" factor in that it shows that you the giver care about quality which is a reflection of the individual/company because you obviously strive for the very best and that you wish to exceed client expectations in all that you do.

Now as you know, Titleist ProV's are not cheap when purchasing retail nor are they when purchased wholesale either and to further let you know, there is very little profit margin in them which keeps most specialty advertising sales executives from selling them.  They choose to sell other brands where the profit margins are much more lucrative in comparison.  The reason for the low profit margin, IMHO, is simply this in that you're buying the best and Titleist stands by their standards, which are uncompromised and again, trust me, they maintain an extremely high standard because they continue to invest in their brand by doing the R&D, etc.to ensure that you're going to get the most revolutionary high end product that is available to the select golfer/end user.

I've seen competitors buy the previous year's ProV's once they are advertised as a "Clearout" and then spend the money on creating new artwork for their client and then get them printed locally and lastly sell them for that year's price to make a nice little profit.  I caution my clients regarding this possibly happening by letting them know about the changes made, for example, to the box, the A.I.M as mentioned earlier, etc. 

So if you're buying for your business, I would suggest a specialty advertising firm to imprint your corporate identity and continue to put your advertising dollars to good use.  If you're buying non imprinted Titleist ProV1's off the shelf, I would recommend that you visit your Pro Shop where they can have Titleist emboss your customer's name (or nick name like BOOMER) on a one dozen box of ProV's, now that's huge value toward you showing "Customer Appreciation".  This will also do two other things, ensure that you are in receipt of the latest Titleist ProV product by going through a reputable retailer/seller and more importantly, the end user will surely be amazed and "WOW'd!!!" once he see's that you have taken the time to place his name on one dozen of the finest products in the golf ball industry..... and that is "Customer Satisfaction".  Quite a big bang for the buck if you ask me and only Titleist offers a way to make you look more professional as well. 

Now we can see why nothing is ever left to chance or compromised at Titleist.  They're Class!

Kris B replied to Re: new pro V 1 golf balls in Ball Fitting.

Hi Charles, I also was fortunate enough to be part of the group that took part in the comparison test between the current Pro V1x and the new Pro V1x test ball.  I have been playing Titleist Pro V1 and Prov1x balls as my game ball for quite a number of years.  My observations in a side by side comparison were that the test ball was 4 - 6 yards longer on a well hit tee shot, slightly longer with my irons, found the test ball had more back spin on my wedge shots, and most important to me the test ball was much more durable... didn't show near as much wear and tear as the current model after playing the same number of holes during the test. The test ball also had a longer  A.I.M. (Alignment Integrated Marking) than the current model similar to the older Pro V models, which I preferred and hope makes it to the new ball when a decision is made.  Please find below a picture of an old Pro V1x and it's A.I.M. line.  Hope this info helps but... we will have to wait and see what the new ball really has when it is released in 2013. Kris B

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Hi Charles,

You're welcome for the feedback.  You asked, "What is your handicap and swing speed?"  Both certainly aren't as good now as they were when I first retired in 1999.  lol  

When I first retired I only played stiff shafts and had a swing speed near 100 and a handicap around 10.  As I get older my swing speed has gotten slower... now my shaft choices are between regular and stiff, with a swing speed ranging between 85 and 90... depending how this old body and the weather affect my swing.   My handicap presently can vary from 11 - 13 again depending on course conditions and how I am feeling.  

Thankfully the new technology from Titleist has allowed me to buy a better game and change the shafts in my driver, fairway metals, and hybrids as needed.  I spend at least 1/2 hour stretching before heading to the course... try to golf every day weather and body permitting.  I am fortunate enough to live on the wet coast in BC with very little snow... except for this week. ( sigh)   Play well over 200 rounds of golf a year which isn't bad for an oldduffer who now has arthritis and survived 2 heart attacks.  

Wish you all a very Merry Christmas as well as a healthy and prosperous New Year.  Keep it in the short grass.

Kris B  

Hello Charles,
The Pro V1 & Pro V1x you see on tour are the very same golf balls you purchase from your local golf shops and golf retailers.  Unfortunately, there are some manufacturers who do indeed have several golf balls out on tour that are unavailable or different from those you purchase in store.  However, Titleist is not one of them. 

Cover through core they are the same.

Cheers,
Mitch D
Team Titleist Canada

I was also the lucky recipient of some TEST Pro V1 last year.  I did not have a chance to use them in real play yet but I have spent some time in an indoor simulator and the numbers support the claims of the participants in this discussion.  The 2013 Pro V1 launches a bit lower and is very hot off the driver. I'm getting 5-8 mph faster initial ball speed with the 2013 TEST balls which, according to the readings, will give me omore yards of carry. These balls are also more durable and did not scuff as easiliy with wedges. The feel on partial swings and off the putter face is really soft.

I can't wait to try them out in the spring.