What's it about?

Titleist began as and continues to be, a process company. Excellence in process drives everything we do and it’s what makes Titleist the #1 ball in golf. Having a disciplined process is equally important to players striving to be the best they can be. The Excellence in Process film we created provides an interesting perspective on the off-season process of professional golfers. Viewers will get a behind-the-scenes look into the lives of nine professional golfers as they share their personal process, challenges and triumphs.

Who are the players featured?

The film focuses on nine professionals including PGA Tour players Ludvig Aberg, Justin Thomas, Will Zalatoris, Cameron Young, and J.T. Poston. As well as LPGA Tour players Lauren Coughlin, Patty Tavatanakit, Emily Pederson, and Albane Valenzuela.

When did the filming take place?

Filming took place over several months, beginning October 7th and wrapping up on December 16th.


Where were players filmed?

Scenes with J.T. Poston were captured at the Titleist Performance Center at Manchester Lane in Acushnet, MA, at his home in Sea Island, GA, and at the Sea Island Resort.

Cam Young was also at Manchester Lane and at the gym at PGA National in Palm Beach, FL.

Will Zalatoris was filmed at Kinetic Chain, Goddard Sports Performance and Nutrition, and at Dallas National, all located in Dallas, TX.

Scenes with Ludvig Aberg took place at Pablo Creek Club in Jacksonville, FL.

Justin Thomas was filmed in his home, and at the Bear’s Club, both in Jupiter, FL.

Lauren Coughlin was filmed in her home in Charlottesville, VA, and at the Dean Family Golf Performance Center at the University of Virginia.

Patty Tavatanakit was filmed in her home in Orlando, FL, and at Lake Nona Golf and Country Club in Orlando, FL.

Emily Pedersen was at the Floridian Golf Club in Palm City, FL, at Palm Beach Gardens Tennis and Pickleball Center in Palm Beach, FL, and in her home, also in Palm Beach.

Scenes with Albane Valenzuela took place in Albany Bahamas in Nassau, Bahamas.