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Flight
The Flight or Trajectory of a golf shot is the three-dimensional path taken by the golf ball from the moment...
Launch Angle
Launch Angle is the angle measured in degrees at which the ball leaves the club face, relative to the ground. ...
Stopping Power
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
Altitude and Ball Flight
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude...
Explore behind-the-scenes of crafting cutting-edge golf equipment, from state-of-the-art clubs to precision-engineered golf balls. Gain a deeper appreciation for the artistry and technology that goes into creating the tools that drive your game forward.
Forged vs. Cast Irons
In the manufacture of golf irons and wedges, there are two main methods that clubmakers employ to transform...
Dimples
Dimples are patterns of shallow indentations, typically spherical in shape that are applied to the surface of...
Cover
The Cover is the outer-most layer of a golf ball. In premium golf balls including the Titleist Pro V1®, Pro...
Casing Layer
The Casing Layer of a golf ball is a secondary layer, under the urethane cover that encapsulates the golf ball...
Explore the latest advancements revolutionizing the game. Discover how science and precision come together to enhance your golfing experience, exclusively from Titleist.
RCT Golf Balls
Developed by Titleist Golf Ball R&D engineers, Radar Capture Technology (RCT®) significantly enhances the...
Golf Ball Paint
The paint on a golf ball is about much more than aesthetics. Paint precision is a major focus in the golf ball...
Tungsten in Club Design
Tungsten is a very dense metallic element that club designers use to strategically place significant amounts...
Club Path
The Launch Direction of a golf shot is defined by Trackman® as the horizontal direction of movement of the...
Immerse yourself in a wealth of knowledge, insider tips, and unmatched insights from our team of seasoned professionals and industry-leading experts.
Titleist Pro V1 | 25 Year History of Golf Ball Innovation
Written by Jim McCabe, who has covered golf for more than 35 years, from juniors to amateurs to the pro game....
Hear From the Experts: Stephanie Luttrell
For over seventeen years, Stephanie Luttrell has played a key role in innovating and elevating Titleist...
Titleist White Box Golf Ball Testing FAQ
The Titleist White Box has become a symbol of the next level of golf ball innovation and a critical step in...
Spin
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM...
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