![Photo from Titleist Ball Plant 3 of X-ray analysis stage in the process to manufacture Titleist golf balls.](/teamtitleist/resized-image/__size/1040x0/__key/communityserver-blogs-components-weblogfiles/00-00-00-00-19/X_2D00_Ray-John-Senden-1460x821.jpg)
Did you know that in 1935 Titleist became the first company to x-ray every golf ball to ensure that each met rigorous quality standards?
That's right, our founder Phil Young spent three years to deliver a golf ball truly worthy of being called 'the best golf ball ever made'. As an avid golfer, it was a labor of love for Phil but when he was done with that first Titleist product, he knew he was taking golf ball development to a new place. One of the key process updates that Phil introduced was the step to x-ray every golf ball to ensure the cores were centered and consistent from ball-to-ball.
He did this in 1935 and we still do this to this very day.
![Titleist print advertisement from 1930s showing x-rays of Titleist golf ball cores compared to competitor golf balls and Titleist golf ball cores today](/teamtitleist/resized-image/__size/1040x0/__key/communityserver-blogs-components-weblogfiles/00-00-00-00-19/X_2D00_Ray-Ad-Cut-Cores-Comp-1460x821.jpg)
(Left) Titleist print advertisement from the 1930s showing x-rays of Titleist golf ball cores compared to several competitor golf balls. (Right) Titleist golf ball cores today, ready for analysis in Golf Ball R&D.
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Do you know why Phil Young first x-rayed a golf ball? Visit our History Page to hear the full story from our founder's son, Dick Young.