Check out the new grooves. The prototype SM4 will deliver maximum spin and control.

Master Craftsmen Bob Vokey hits the range with a special delivery. Titleist Brand Ambassador Robert Karlsson gets some new tools and a first-hand account from The Voke.

Let's get in close.

Vokey Tour Rep Aaron Dill with a special delivery for Titleist Brand Ambassador Charley Hoffman.

The setup? 48*, 55* and 60* in Tour Chrome. The custom yellow paintfill is looking sharp.

Grooved perfection.

The Voke takes a closer look as he works on another build.

Unwrapping the next chapter in Vokey Design wedge technology.

The grinder. These wheels will see some work this week as the Vokey Team dials-in prototype wedges for some of the best players in the world.

Vokey Wedge players are in for a nice surprise in their lockers this week.