I wish more players had that same mentality;many golfers see new clubs and club technology as sexy, unfortunately most golfers see golf balls as utilitarian....

I have to agree also. I have tried different clubs and can adjust after a few swings, but I have tried many balls and none can give the feel or confidence or performance that the pro v series gives. I thank you also titleist for not only giving us a superior product but for also caring for the average golfer as much as the pro.

The golf ball for a lot of players wont make a big difference,, I see golfers playing with range balls. The serious golfer does find his preference. I see low and high handicappers  with the competitions and with Titleist. I have taken a dozen new balls from different brands and gone to the course to an empty hole. I start from the tee and hit usually 2 each and then chase them down, i record what the gps tells me for each ball. i pick the best of all shots and then drop them all and hit into the green. I rate each shot as to ball flight, quality of shot, the spin or just a bad swing.  I have found I like the overall performance of the PRO v,, not always the longest, not always the most spin. But, a good steady performance. But think about it,, the USGA does regulate distance of golfballs. Why do you find illegal balls? So distance is controlled for a ball to be legal. Now that does not go to say that i cannot bend my or have my clubs made so that my irons are set up several degrees strong and get more distance. Some of you may not remember but a lot of clubs are made now and inch longer than they were several years ago. There are just a lot of factors that that control distance and spin, not just the ball, Look at your swing speed, swing arc, swing path, launch angle, and lots more. I can put ten drivers . all the same loft and shaft stiffness, and you will hit each different and you may hit one further than i and i might hit a different one further. i am not trying to be negative but take all the factors in.