On toe hits (for a right-handed golfer) the clubface opens (rotates clockwise), which causes the golf ball to rotate counter-clockwise in response. This resulting spin causes the ball to curve (to varying degrees) from right-to-left.
On heel strikes (for a right-handed golfer) the opposite is true. The clubface closes (rotates counter-clockwise), which causes the golf ball to rotate clockwise. The resulting spin causes the ball to curve (to varying degrees) left-to-right.
Because the center of gravity is typically located much closer to the club face in irons and wedges vs. drivers and metal woods, gear effect is much less pronounced in off-center iron and wedge shots. Drivers and metals are designed with bulge and roll, horizontal and vertical curvature of the club face surface, which accentuates gear effect and provides golfers with an added degree of shot correction on off-center strikes.