To measure the essence of a company’s excellence that has been consistent for 92 years, consider how philosophies then and now are eerily similar. Of Phil Young, who founded the Acushnet Process Co. in 1910 and established its Golf division in 1932, it was once said of his engineering acumen: “If it doesn’t work, he will take it apart to find out why, and if it does work, he will take it apart to find out what makes it work.”
The Titleist White Box has become a symbol of the next level of golf ball innovation and a critical step in...
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the...
CPO stands for "Custom Performance Options" and refers to alternative Pro V1® and Pro V1x® golf ball models...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product...
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
The TPI team approach emphasizes collaboration among various professionals, including trainers, physical...
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
