From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will benefit most from giving it a test drive, listen in as our golf ball experts and R&D team...
Tungsten is a very dense metallic element that club designers use to strategically place significant amounts of weight into areas of very small volume. Marni Ines, Titleist Director of Iron...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
What if we told you that less than .002” could make a world of difference when it comes to the performance of a golf ball? You might be thinking to yourself that there’s no way that a couple of...
Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS to TSi, the team hits a wall. With physics unwilling to budge, it’s time to bring in the...
As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the test, there are aggressive plans to launch it on the horizon. Not even narrow fairways,...
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the development of the Titleist TS, TSi and TSR drivers. Hear how it all began and how quickly the...
For over seventeen years, Stephanie Luttrell has played a key role in innovating and elevating Titleist drivers, fairway metals and hybrids. She currently serves as the Director of Titleist Metalwood...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air....
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the...
According to TrackMan®, Swing Plane is the vertical angle between the ground and the orbit that the club head...
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
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