Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
Validation is the final stage in golf ball product development, a demanding final examination that Titleist golf ball products must pass before we the new models are introduced to market. During...
The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance is the distance the ball travels in the air. Total Distance is the distance that the golf...
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized aerodynamic design. Get a closer look at how we deliver the best flight in the game with the new...
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product Development Engineer. Throughout his career, Mike has focused the majority of his efforts on...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air....
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the...
According to TrackMan®, Swing Plane is the vertical angle between the ground and the orbit that the club head...
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
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